Apple Has 66 Percent of U.S. Market for $1,000 Computers

Published: May 21, 2008, 2:42 pm

Apple rules the high end. That's the conclusion of a recent report by the NPD Group that found the Cupertino, Calif.-based company has 66 percent of the U.S. retail market for all computers priced about $1,000. For desktop computers over $1,000, Apple's retail share was 70 percent. For notebooks in that price range, it was 64 percent. The figures reflect sales in the first three months of this year, and they only account for store sales, not online. 14 Percent Overall According to news reports, the NPD study also found that Apple's overall U.S. retail market share is 14 percent, with Apple notebooks having 50 to 60 percent growth year-over-year, and Windows notebooks having zero percent. The 14 percent retail share applied to all computers, as well as to just desktops or notebooks. All of Apple's computer product line is priced at more than $1,000, except for the Mac Mini. Some observers have suggested that features and lower pricing may not be the highest priorities

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