Mixx: A Social News Remix

Published: September 27, 2007, 12:01 am

Tags: beta, community, content, digg, local, media 2 0, mixx, personal homepage, personalization, personalized, recommendations, social media, social networking, social news, somewhat frank, somewhatfrank, somewhatfrank com, startup, technologies, technology, web 2 0, web tech, home

Mixx launched last week to offer up a social news site for the mainstream to explore. Founded by Chris McGill, formerly of Yahoo and USA Today, Mixx aims to offer a place for large publishing companies to get into the social media space. Mixx offers a place for users to contribute and discover stories, video and photos as they blend their own mix of the Web. With two former AOL colleagues on the Mixx team, I got a chance to visit its northern Virginia headquarters a few weeks ago for a private demo of the pre-launched product. My attention was immediately attracted to Mixx's calm color palette and clean design as it offers up the ability for users to contribute and vote on content similar to Digg. Mixx allows users to tag and categorize content so that others can then subscribe to both. Mixx categories mirror those of traditional online news offerings while tags are open to anything a user would like to contribute. Mixx adds a personalized spin by offering a "My Mixx" page

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