Rewarding a customer for the buzz generated is not evident |
| Published: November 6, 2008, 3:12 pm |
| Tags: marketing, viral, buzz, customer, generating buzz, reward, rewarding the buzz, spreading virally, word of mouth |
|
Reward for generating buzz Getting attention in this world is hard to do as so many information and messages are asking for attention. Thus also your marketing efforts like advertising and PR. Generating a buzz is very unique happening that can create a big interest. Some companies can orchestrate buzz themselves like: - Steve Jobs of Apple. - Bill Gates of Microsoft - Hollywood with a lot of advertising efforts. However in many cases it is the customer that creates the buzz: He mentions your products or solutions: - In an interview (printed or video) - In a comment on a blog - On a forum post An extraordinary event brings your product or solution positively in the news. Somehow this gets picked up by others (like journalists or bloggers) and the information is propagated further over different media. A customer: - Is a trusted source. - Only speaks out when he is convinced. - Intention was not to create a buzz as he has no benefit. As the effect and impact of a buzz exceeds [ Full article ] |
 Blog link
|
No Comments...