Scott Baradell: Eight Warning Signs That a Reporter Plans to Flip the Script on Your CEO

Published: September 5, 2007, 9:47 am

I love journalists. Hell, I used to be a pretty good newspaper man myself. But let's be real: Reporters are known to occasionally flip the script on their subjects. * * * * * I love journalists. Hell, I used to be a pretty good newspaper man myself, and the blogosphere has given me a chance to dabble in the discipline of journalism again here and there. I also work daily to convince CEOs who are suspicious of the media (is there any other kind?) that most journalists do their jobs with integrity. I tick off my corporate clients when I tell them what I believe: that you'll hear more heartfelt discussion of ethical questions in a newsroom than you'll ever hear in a boardroom. Having stipulated all that, let's be real: Reporters are known to occasionally flip the script on their subjects. By "flip the script," I mean they sometimes will give you the distinct impression they are writing something that will flatter you or otherwise serve your interests -- when all along they're

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