MTV, HP Team Up to Make Lots of Money (and Maybe Some Art) |
| Published: September 11, 2008, 3:05 pm |
| Tags: media, apple, computers, hewlett packard, money, mtv, reality television, steve jobs |
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Sure, these days MTV is a heartless, godless whisper of what it once was, but don't say it's forgotten how to gorilla-pimp talented children. This Monday, Engine Room, MTV's newest long-form commercial, will premiere and completely reinvent the exploiting-artists genre. Populated with ambitious computer whizzes, Engine Room takes four teams divided by nationality (!!!!!!!!!!) and pits them against each other in a digital design-off to see who can create the best artwork. "But how does this race baiting dogfight and the art it will produce make enormous whales even richer?" you're asking, well aware of MTV's MO. Where the cash comes in to play is in the computer hardware, all of which will be provided by Hewlett-Packard. PCs are losing handily to Apples with the grownup-babies-who-buy-things-to-look-cool demographic – a huge demographic, by the way – and everyone except for Steve Jobs is looking for ways to appear "with it." So [ Full article ] |
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