The Junk Mail Industry Wants to Go Green, Or At Least Have You Believe They Will |
| Published: July 23, 2008, 11:35 am |
| Tags: media |
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Long ago we made the switch to e-bills, directing our cell phone companies, electricity suppliers, and the usurious parties responsible for America’s overspending — the credit card companies — to tell us via email how much they’d like to impact our net worth, rather than deforesting Brazil to deliver the bad news. It’s our little part to save the environment. That it makes our inbox an even less hospitable environment to invest hours of our day in is the unfortunate side effect. Now, the direct mail industry, responsible for clogging up your eight cubic inches of mailbox space with marketing come-ons, wants to do its part to reduce waste. That its entire industry is based on increasing waste is an irony lost on the industry. But we’ll hear them out. What grand plans do they have to make their biz more eco-friendly?(...)Read the rest of The Junk Mail Industry Wants to Go Green, Or At Least Have You Believe They Will Permalink Post a comment Add [ Full article ] |
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