Microsoft Likely To Cut $50 Off U.S. Price of Xbox 360 |
| Published: July 11, 2008, 11:03 am |
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Microsoft will cut the U.S. price of its Xbox 360 gaming console by $50, from $349 to $299, according to The Wall Street Journal. The company has already slashed the price by $50 in New Zealand and Australia, and U.S. gaming blogs have been predicting a similar move to boost sales. The software giant could not immediately be reached for comment, but the Journal cited people familiar with the matter in reporting that Microsoft will reduce the price for the version of the Xbox 360 with a 20GB hard drive as early as Sunday. In fact, the Journal said the lower-priced console is expected to be widely advertised in Sunday advertisements for electronics stores. A Summer Sales Boost Michael Cai, a video-game analyst at Parks Associates, said the price cut could lead to a summer sales boost. Microsoft, he said, needed to stimulate gamer interest in the console, and now is the right time for a price cut. Ironically, although the video-game industry is reporting one of its [ Full article ] |
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