Don't Squeeze Your Prospects |
| Published: March 20, 2008, 8:01 pm |
| Tags: production, research, double confirmation, ims137, list building, marketing tactics, readership, squeeze pages |
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Marketers constantly ask me how I feel about squeeze pages. In a nutshell… they don't work any more. They have enormous bounce rates. And it doesn't matter if you use a squeeze page generator or buy some squeeze page templates. There was a time - before the CanSpam act - when single signups - without any sort of confirmation process - ruled the world. You could squeeze the name and addy out of a prospect before you'd let them see your sales page. That tactic is long dead my friends. All you are doing is aggravating your prospects. These days, double confirmation, or confirmed subscriptions are mandatory. The single sign up is long dead. To even consider using one in this day and age is dangerous, if you want to write a newsletter, or maintain any sort of email relationship with your customers. In my experiments, giving readers access to my entire site and letting them read backissues, has given me a 57% signup ratio. That means an unprecedented 57% of all unique [ Full article ] |
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