SEO taking the leap of faith |
| Published: September 30, 2008, 7:09 am |
| Tags: search engine optimisation |
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Despite online marketing being the fastest growing area of marketing for the past couple of years, with talk of Google, SEO, PPC, and a whole host of other abbreviations becoming virtually commonplace, it seems that a number of companies are extremely cautious still when it comes to taking the leap of faith and investing in search engine optimisation. Some of these companies, who haveve been badly burned by SEO experts before, are justly mistrusting, having seen no results - not to mention return on investment - from previous ventures into the SEO world. To others, who have never participated in any form of online marketing before, it seems to be the unknown and mysteriousness surrounding search engine optimisation that is the stumbling block. There s no denying that when compared to traditional advertising, such as magazine and newspaper adverts which you can see in black and white and/or technicolour, SEO is relatively mysterious. Just because you [ Full article ] |
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